Jessica Alba's Honest Co. to carry products at Target

LOS ANGELES — The Honest Co., which was co-founded by actress Jessica Alba, has teamed up with Target to offer a selection of the Honest Co.’s products in all Target stores and an expanded assortment on Target.com starting June 15.

"As a busy working mom, I know you can't always anticipate when you're going to need something. It's great to have a partner like Target that offers convenience and great values at any given moment. We're excited to launch the Honest Co. products in Target stores and on Target.com to provide easy access to our safe, stylish and accessibly-priced products," stated Alba, president and co-founder, the Honest Co.

Through the ongoing partnership, Target stores will carry diapers, wipes and personal care items including face and body lotion, conditioner and shampoo and body wash, as well as household products ranging from a multi-surface cleaner to sweet-smelling dish soap and durable laundry detergent. Target.com will feature 150 product options including items found in Target stores, as well as online exclusives, such as a natural bug spray, diaper cakes, fruit and veggie wash, dish towels and more. Products range in price from $4.95 to $124.95.  The Honest Co. will give a portion of proceeds to families in need from all product sales at Target.

The Honest Co. was founded in 2012 as an e-commerce site and offers a line of more than 65 products. In addition to categories offered at Target, Honest offers health and wellness products and the Collective, a collection of designer collaborations, available at Honest.com.

 

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