NEW YORK — Shea butter is renowned for its moisturizing benefits and its power to improve the lives of women in West Africa, where women are solely responsible for the harvesting of the ingredient. KAO USA’s Jergens skin care has stressed its commitment to uplifting these women and their families by purchasing the shea butter from them and infusing it the new Jergens Shea Butter collection.
The Jergens skin care team visited these women in their native Ghana and shot a video chronicling their role in the shea industry. To voice the video, Jergens skin care turned to award-winning actress Taraji P. Henson. The video provides a personal look inside the daily lives of the women who collect and harvest shea nuts that eventually become shea butter.
The video also highlights Jergens skin care's support of the Global Shea Alliance, which seeks to empower more than 16 million women who collect shea nuts and make shea butter across Africa. Jergens skin care is pledging a donation to the Global Shea Alliance to support the empowerment of women in West Africa. And the brand has announced that its shea products will bear limited edition "Celebrating Women's Radiance" packaging.
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