Jergens promotes sunless tanner as study finds many still skipping sunscreen despite risks

Reformulated with odor-reducing technology

NEW YORK — Looking to spread the word about the dangers of sun exposure and recommit to taking preventive measures like wearing sunscreen, Jergens is promoting its Natural Glow Daily Moisturizer, which has been reformulated with odor-reducing technology.

According to findings recently presented by researchers at Yale University, more than one-quarter of people who have had melanoma say they never use sunscreen. What’s more, 2% admit they have used a tanning bed in the last year. These numbers aren’t much better than the general population: Just 17% of adults report always wearing sunscreen, the manufacturer stated.

Jergens Natural Glow is available at food, drug and mass retailers and costs $8.99.

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