NEW YORK — Gillette Venus has selected actress, singer and "American Idol" judge Jennifer Lopez to be its first-ever global ambassador, appearing in all elements of the brand's 2011 marketing campaign and supporting the total brand portfolio.
Aside from TV and print ads, public relations, digital, social media and in-store communications, the campaign also includes Lopez's exclusive remake of the iconic "Venus" song, plus the launch of a new philanthropic effort dedicated to empowering women through education.
"Jennifer is a Venus goddess in every sense of the word. Our brand celebrates the multidimensionality of women, and no one embodies that more than her," stated Sonia Fife, GM of Global Venus for P&G Beauty. "You're not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she's every bit a goddess relaxing at home with her children, or performing on stage, showing off those rock star legs."
The newly established Venus Goddess Fund for Education will carry the brand's "goddess" message to a new level by enabling global educational opportunities for women through a partnership with organizations, such as CARE International, the Step Up Women's Network and Lopez's own Maribel Foundation. The Maribel Foundation, founded by Lopez and her sister, Lydia, is dedicated to improving the health and well-being of women and children, including raising the level of medical care available to them.