Jelly Belly's beer-flavored bean now available in bulk

FAIRFIELD, Calif — Ale or Lager? Stout? Lambic? Pilsner? These are the questions candy makers at Jelly Belly Candy Co. asked themselves before creating what they say is the world’s first beer-flavored jelly bean.

In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly jelly beans took shape. The new flavor is now available in bulk and a single-flavor 3.5-oz Grab & Go bag.

According to the company, the golden jelly bean with an iridescent finish has a mildly bready aroma and has notes of wheat and a touch of sweetness. And while it is beer-flavored, it is alcohol free. The new flavor ships in 10-lb. bulk cases or 12-ct. caddies of the 3.5-oz. Grab & Go bags.

 

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