Jell-o adds sweepstakes push to packaging

NORTHFIELD, Ill. Kraft is labeling Jell-o packaging with information for its latest sweepstakes with a winning prize trip to Los Angeles for a “red carpet” event.

Customers can check to see if they’ve won by entering codes found on Jell-o pudding and gelatin products at the Jell-o Web site (www.jello.com) through June.

The grand prize is a trip for four to Los Angeles, including air fare, hotel, $6,000 in spending money, bleacher-seat tickets to an awards show, plus other luxury extras.

The promotion was designed to carry the message that people can get ready for the red carpet by eating Jell-o, because it contains fewer calories.

Around 27 million packages of gelatin and pudding will carry the promotion.

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