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LOS ANGELES — Jarrow Formulas earlier this month launched PhosphOmega, a phospholipid-omega-3 fatty acid complex. According to the company, phospholipid-bound omega-3s have higher bioavailability than ordinary fish oils.
“The omega-3s in seafood are consumed both as phospholipids and triglycerides,” Jarrow Formulas marketing director Rory Lipsky said. “For example, 80% of the fatty acids in trout are phospholipids and 20% are triglycerides. PhosphOmega provides omega-3s in both the triglyceride and phospholipid forms.”
Krill oil has become a more well-known and popular source of omega-3 fatty acids because 40% of the omega-3s are phospholipid-bound, Lipsky noted.