CHICAGO Tropicana Trop50 has tapped two-time Emmy nominee and Tony Award-winner Jane Krakowski for its newest campaign.
In the "Girlfriends" campaign, Krakowski and a trio of girlfriends dish about life, love and looking good, Tropicana said. Developed as a series of vignettes, the campaign debuted this week with a spot called "Gooder." In the spot, Krakowski mistakes her friends' praise for Trop50's sleek, new, curved bottle for compliments on her own figure. In the end, she still manages to secure kudos from her girlfriends. A twist of reality also is used as Krakowski's real-life friend, television writer Kay Cannon, is featured as one of the girlfriends. To see the ad, visit Trop50.com.
"We know that the Trop50 consumer is highly connected to her girlfriends, and they support each other in so many ways," said Memo Maquivar, Tropicana VP marketing. "They help each other look and feel good, which is what Trop50 also aims to do. It can help women manage their weight goals by offering less sugar and calories without sacrificing great taste."
Trop50, which was launched last year, is a naturally sweetened orange juice with 50 calories, a full day's supplement of vitamin C, and is a good source of potassium.