Jack Link's turns up heat

MINONG, Wis. — Jack Link's is combining its beef jerky with hot sauce brand Cholula.

New Jack Link's Cholula hot sauce beef jerky delivers a blend of beef jerky with flavor and heat, the company said. The new product is available in a 3.25-oz. resealable package and carries a suggested retail price of $5.99.

"The combination of these premium brands and iconic flavors resonate well with our consumers and are a natural fit in quality and reputation," Jack Link's Beef Jerky brand manager - innovation Kevin Papacek said. "Jack Link's new Cholula hot sauce beef jerky provides consumers with convenience, satiety, protein and guilt-free snacking, all wrapped up in the flavor and heat of Cholula's hot sauce."

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