Jack Link's launches BBQ Pork seasoned jerky

MINONG, Wis. — Jack Link's announced today a new jerky snack that captures the flavor of the summer BBQ with new BBQ Pork seasoned jerky.

New this year, Jack Link’s BBQ Pork jerky is made with premium cuts of lean pork, seasoned with a blend of spices and barbecue smoked. The latest jerky offering from Jack Link’s provides consumers with a snack that is low in fat and calories and full of protein. Jack Link’s BBQ Pork jerky is 97% fat free, includes 12 g of protein in each 3.25-oz bag and has no added MSG.

“Summer is right around the corner, and what better way to mark the season than with the taste of good ol’ barbecue,” said Jeff LeFever, vice president of marketing at Jack Link’s. “The unique combination of sweet, tangy and smoky flavors always seems to hit the spot. Our new BBQ Pork jerky provides barbecue fans with a convenient, better-for-you way to enjoy the great taste of summer all year — whether you’re on the go, spending time outside or relaxing at home.”

The product’s packaging features a new design and custom graphics, calling attention to the high-quality pork inside each bag of jerky. The new design also helps to differentiate Jack Link’s BBQ Pork jerky from the brand’s beef and turkey products.

When developing BBQ Pork jerky, Jack Link’s sought to fill a void in the snacking universe by introducing a pork meat snack, a relatively rare offering in the category, the company stated.

“Pork is a great source of protein with delicious, natural flavor and, until recently, there hasn’t been a product on the market that truly does pork justice,” said LeFever. “Jack Link’s handcrafted recipe raises the bar by combining a unique blend of spices with a perfected smoking method. Taken together, it gives Jack Link’s BBQ Pork jerky the precise balance of natural pork taste and bold barbecue flavor consumers deserve.”

Jack Link’s BBQ Pork jerky is now available in stores across the country.

Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

Login or Register to post a comment.