Jack Link’s launches new Squatch brand

MINONG, Wis. — Jack Link's announced earlier this month the introduction of a new line of products with packaging and graphics targeted toward the millennial generation.

“Squatch is the first brand Jack Link’s has tested directly with millennial consumers,” said Jeff LeFever, VP marketing at Jack Link’s. “With this unique, in-depth perspective and the new brand’s strong connection to Jack Link’s popular and award-winning ‘Messin’ With Sasquatch’ advertising campaign, we believe Squatch is poised to become a major competitor in the meat stick segment.”

Squatch is a new line of jerky snacks from Jack Link's Beef Jerky and is available in several product offerings:

  • Squatch sticks: available in 1-oz. packages in original and hot flavors; and

  • Sasquatch Big Sticks: Available in sticks and steaks at 16 in. or 18 in. in length, respectively. With a direct connection to Jack Link’s iconic Messin’ With Sasquatch marketing campaign, Sasquatch Big Stick flavors include Happy (mild), Angry (original) and Furious (hot). Sasquatch Big Steak flavors include Angry (original) and Zen (teriyaki).


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