Izze adds watermelon flavor to sparkling juices lineup

BOULDER, Colo. — Izze has expanded its line of 50-calorie sparkling juices, the company announced Tuesday.

New low-calorie Izzue Esque sparkling watermelon flavor hit store shelves this month. With the new flavor, the Izze Esque lineup now features four flavors, including sparkling black raspberry, sparkling limon and sparkling mandarin.

Izze Esque is available nationwide in Whole Foods Market, as well as in select grocery stores, for a suggested retail price of $1.39 to $1.69 per bottle or $4.99 to $5.49 per four-pack.

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