CHICAGO — IRI has hired José Carlos González-Hurtado to serve as president of International.
González-Hurtado will be responsible for the strategy and execution of all IRI services in international markets, including Europe, Asia Pacific, Australia, South Africa and New Zealand.
“José Carlos has extremely robust consumer business expertise, with experience in both the manufacturer and retail arenas,” stated IRI president and CEO Andrew Appel. “We look forward to the unique expertise he can bring to our international clients, having a full range experience in the commercial side of their business, extending from marketing and e-commerce to the supply chain and innovation.”
Before IRI, González-Hurtado was group chief commercial officer and member of the executive board at Carrefour Group, the second largest retailer globally. In this role, he was responsible for the marketing, e-commerce, commercial and supply chain functions and led Carrefour’s private label program.
Prior to his tenure with Carrefour, González-Hurtado spent more than two decades at Procter & Gamble in various roles, including VP and officer leading some of the major local, regional and global-level P&G businesses in developed and emerging regions, achieving record business and profit growth across the board. He was professor of marketing planning and management at ICADE, Comillas Pontifical University in Madrid for several years and is an active and recognized lecturer on marketing and business leadership for numerous universities and international forums, including Kellogg-Recanati MBA School in Tel Aviv, the World Retail Congress in Berlin, Hebrew University in Jerusalem and Góndola Retail Fair in Colombia.
González-Hurtado is currently based in Paris and has worked and lived in Spain, Brazil, the United States, Greece, Switzerland, Israel, Colombia, Peru, Russia, the Ukraine, Germany and France.
“IRI’s rapid international growth and strong focus on global expansion present a unique challenge well-suited to my experience,” stated González-Hurtado. “I look forward to optimizing IRI’s international assets for superior client growth and expanding into the next emerging geographies important to our client base.”