IRI inks deal for tracking data with Duane Reade

CHICAGO Information Resources Inc., a Chicago-based market research firm, has announced that its IRI InfoScan Reviews retail tracking service now includes data from Manhattan-based pharmacy retailer Duane Reade.

The data covers Duane Reade’s 240-plus stores in New York and New Jersey and will be available starting June 26.

“The addition of Duane Reade data provides a significant upgrade to IRI’s industry leading InfoScan Reviews offering and gives IRS customers incredible insights to performance at Duane Reade stores,” stated IRI retail president Tom Peterson. “We are delighted to establish a partnership with New York City’s largest drug store chain.

InfoScan Reviews present IRI InfoScan census-level data from more than 34,000 stores as a syndicated service. InfoScan Reviews includes category definitions, a standard single-product hierarchy, a measure set and list geographies to provide visibility into the grocery, drug and mass merchandiser and convenience channels, as well as a combination of those channels.

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