IRI becomes SymphonyIRI

SAN ANTONIO Information Resources Inc. on Tuesday announced a name change — to SymphonyIRI Group — to better reflect all of the analytics available through SymphonyIRI.

“While we now have all of the capabilities to play a much broader role, the IRI brand name in some ways was confining,” explained SymphonyIRI Group president and CEO John Freeland. “The last two years has been about fortifying the required set of building blocks, defining a bolder vision and, most importantly, innovating new capabilities and executional competencies to place us center stage in addressing clients’ most important strategic issues. SymphonyIRI Group is more than a new name; we are revitalizing our core business, strengthening our emerging businesses and evolving our fundamental value proposition to more accurately reflect our broader, higher value orientation and focus—a transformation that both embraces and extends beyond the traditional market research space.”

Along with the name change, SymphonyIRI Group is also launching a family of solutions for predictive, automated analytics, technology platforms and strategic consulting services to deliver a dramatic step change in value. An important foundation of these new capabilities is the Advantage Solutions suite, built on the IRI Liquid Data platform, the company stated.SymphonyIRI made the announcement on the opening day of its "Summit 2010: Reinventing CPG and Retail Conference," being held at the J.W. Marriott San Antonio Hill Country.

“The company has rapidly grown into the worldwide leader for creating innovative solutions to the continuously evolving needs of CPG, retail and healthcare companies,” added SymphonyIRI Group chairman Romesh Wadhwani.  “A unified SymphonyIRI Group enables our blue-chip clients to translate deep, highly-nuanced business insights into transformational strategies and actions for a markedly elevated level of impact across their entire organizations, including sales, marketing, merchandising, category/brand management and shopper marketing. This approach represents an entirely new plane of value creation and engagement with our clients to fundamentally help them achieve breakthrough performance and dramatically improved ROI.”

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