CHICAGO — IRI announced it has acquired Aztec, a provider of market measurement and related services for consumer packaged goods, liquor and pharmaceutical manufacturers and retailers in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the United Kingdom. Aztec was acquired from Aegis Media.
“This agreement directly supports our overarching 'Growth Delivered' business strategy and underscores IRI’s ongoing commitment to expanding its geographic footprint and capabilities to meet our multi-country clients’ evolving research needs,” stated Andrew Appel, president and CEO, IRI. “Aztec is a recognized leader in its markets and offers a host of distinctive assets, tools and relationships, including highly-differentiated offerings in the wholesaler and convenience sectors. This partnership immediately delivers a significant step change in value through an expanded presence, complementing IRI’s existing capabilities in the eight countries it currently serves.”
“Combining our complementary strengths with Aztec’s furthers IRI’s position as an innovation and market leader in all the markets it serves by offering enhanced data, combined with superior advanced analytics, consumer and shopper marketing, and consulting services to increase the pace of growth for each entity’s clients,” Appel added.
Aztec includes six service lines: CRM, scan data sourcing, data processing, market measurement, shopper insights, and advanced analytics. The company, which was founded in 1995, has more than 500 employees and was previously part of Aegis Media, a global media and digital communications specialist.
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