LAS VEGAS — Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012.
Standard Innovation's participation marks the first time a sexual health company has been asked to speak at the technology mega-conference, the company suggested. The company's CEO Danny Osadca will host a "Sex Never Gets Old" panel Jan. 8; director business development Kendra Novick will deliver a keynote on "Sex in Digital Times" Jan. 9; and VP product development Grant Bechthold will deliver another keynote on "Science Meets Sexuality" Jan. 10.
"We are honored to have such a strong presence at CES this year. Our goal is to apply the same high-level thinking and processes found in traditional consumer electronics to advance the future of sexual health," stated Osadca. "By creating safe, non-intimidating and quality products, we offer an unmatched user experience — a critical factor to success, particularly in this industry."
In addition to speaking, the company's latest product, The Thrill by We-Vibe was recognized by a panel of technology journalists as a Semi-Finalist in the Last Gadget Standing, another CES first according to the company. The annual competition highlights top products that will endure as the digital world continues to change.
Church & Dwight will be continuing its multi-city trial of its Trojan Vibrations personal massagers, which began in Washington, Nov. 13. The company has been featuring its latest product innovations via a specially-designed Trojan Vibrations Pleasure Carts that are modeled after traditional hot dog carts.
"With the success of the Trojan vibrator giveaway in New York City, it is evident that Americans understand that pleasure is a normal part of sexually healthy lives," Bruce Weiss, VP marketing, Trojan sexual health, stated in November. "By innovating high-quality vibrators and making them easily accessible on drug store, mass merchandiser and grocery store shelves, Trojan remains dedicated to taking pleasure out of the bedroom and into the mainstream."
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