MIAMI LAKES, Fla. — International Vapor Group has launched a new, refillable electronic cigarette system under its flagship South Beach Smoke brand. IVG designed its new AIR personal vaporizer using a new tank system concept so the product fits in the palm of the user’s hand.
“While the first generation of e-cigarettes mimicked the look and feel of a traditional cigarette, easing traditional smokers into this new technology, the new generation is an e-cigarette upgrade,” said Ditmar Berberich, VP marketing at IVG. “The South Beach Smoke AIR, a personal vaporizer, is an even more advanced electronic cigarette with refillable e-liquids sold separately, which will drive a loyal repeat business.”
South Beach Smoke offers 100% U.S.-made e-liquid in a variety of flavors, mixed in a range of nicotine levels, according to the company. “This new trend of personal vaporizers and personalized tailor-made smoking experiences is here to stay,” Berberich said.
International Vapor Group manufactures, distributes and markets a number of e-cigarette brands, including South Beach Smoke, EverSmoke, NutriCigs and a new retail concept, VaporZone.