Integrity Health targets 30-something women with Canadian diet aid

ATLANTA — Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

"Most [diet aids] appeal to a younger woman, one who still buys into the 'magic pill' philosophy," the company stated. "We are speaking to the woman who's 'been there, done that' and expects more."

According to executives attending the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here last week, Integrity is kicking off its U.S. launch strategy with a strong social media element (i.e., Facebook), traditional print and television placements, and retailer-specific inserts.


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- 10:46 AM
michael says

It's about time a company began developing real formulas for women that are practical and effective. Thank you Integrity Health Products

- 11:07 PM
looney says

It's time for them to have some improvement to their helse produkter specially for women. Using Facebook as their social media platform is a good idea since it can target a huge audience.

- 2:47 AM
MarieMilton says

They have made a very successful and productive health integrity products. They have a very talented staff that handles the paper discovery at the same time. Endorsing these products through Facebook is a big plus for them.

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