launches new tool that predicts consumer intent

LOS ANGELES —, an on-demand consumer insights platform, on Tuesday debuted the Shelf Score, an index that measures consumer intent to purchase new consumer packaged goods. The platform evaluates the latest CPG market offerings and ranks 10 of the most innovative from that group based on overall consumer interest. is provided by uSamp — a company that supplies automation, mobile and global sample and insight solutions for marketers.

The inaugural results of Shelf Score highlighted the purchase intent of a nationally representative sample, according to the company. Among the brands taking the top spots were Chewy Chips Ahoy! with Reese's Peanut Butter Cups, Cheerios Protein Oats & Honey and the Limited Edition Reese's Peanut Butter Cup Oreo Cookies, which had box scores of 82%, 75% and 74%.

"Many of our CPG clients are looking for better ways to pinpoint consumer passions, desire and purchase intent. Shelf Score was designed to give these companies instant access and an early reading on consumer sentiment about new products and brands," said Justin Wheeler, uSamp VP product innovation and business development. "Traditionally, CPGs track consumer sentiment using mechanics that can take weeks or even months to generate feedback.  Now, we can spot products that are often released in test markets or as limited editions, and readily score them for national interest."

Complete results from the Shelf Score can be found here.

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