Innovative Beauty unveils Pixel nail color collection

NEW YORK — Innovative Beauty has unleashed “a little color” in the nail segment with its new Pixel brand of high-shine nail lacquer that hit Ulta stores in early July.

Packaged in mini bottles, the new Pixel brand is aptly named after the single point in a graphic image.

In an effort to bring even greater flexibility and accessibility to nail enamel and to appeal to a wide range of beauty mavens regardless of age, geographic location or season, the collection is comprised of 72 different shades priced at $2.49 each.

Pixel launched chainwide at Ulta during the first week of July, and now Innovative Beauty is looking to expand distribution.

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