PARAMUS, N.J. — Inergetics on Tuesday announced that, effective in September, it will become the exclusive provider of all nutritional products for NCAA athletes at the U.S. Military Academy at West Point, N.Y.
The contract provides that Inergetics will provide its Surgex-branded powdered nutritional supplements, bars and a newly developed line of ready-to-drink products. As part of the deal, Inergetics will be permitted full access to all of the social networking assets of Army Athletics at West Point, including existing cadets and alumnae, as part of a three-year contract.
"It is our job to ensure that the men and women of the [U.S. Military Academy] are given the best nutritional products available to meet the incredibly strenuous physical, emotional and mental demands that are placed upon them in their military careers,” stated Scott Swanson, the head strength and conditioning coach at the USMA. “In our opinion, Surgex is the best nutritional product on the market today, and we are proud to be able to provide that product to our war fighters."
"The company's primary marketing focus has been the validation of its superior nutritional formula in the most arduous of populations — the U.S. military,” Inergetics chairman and CEO Mark Mirken said. “Our products [have] now been used and tested by the military both domestically [and] in the theater of war,” he said.