This month The Drug Store News Group introduced “From the Blogs,” a hot, new content feature on DrugStoreNews.com. Meant to provide an interactive forum for DrugStoreNews.com users, DSN From the Blogs will be anchored by expert blogs written by leading opinion leaders.
Providing key insights from both the supplier and retailer points of view, Dan Mack, EVP strategic business development for The Swanson Group and founder of the Mack Elevation Forum, and Dave Van Howe, longtime Arbor Drug/CVS and Walgreens vet, currently VP/general manager at Market Performance Group, will anchor the monthly Customer Optimization blog. Other regular From the Blogs will include, Mobile Marketing and Healthcare IT (sponsored by Emdeon), with several more to be introduced in the coming months. A special commenting function enables DrugStoreNews.com users to become active participants in the online discussion.
DSN From The Blogs also will include several other key features, for which DrugStoreNews.com invites its users to share submissions, including:
Scene on Shelf: a photographic look at cool, in-store promotions and new merchandising concepts;
Store Tour: DSN’s extensive multimedia archive of hot, new store formats; and
Research Triangle: an online resource center for white papers, surveys and studies.
This month on DSN From the Blogs
In Customer Optimization, Dan Mack examines the three pillars of winning companies that succeed with ideas. What’s your company doing to create a culture where the ideas that create your products are as important as the products themselves?
And in Mobile Marketing, Moira Koch, senior consultant for Maia Strategy Group, discusses how CPG companies can partner with retailers to increase sales of their brands through the use of mobile applications.