Indies narrow down local focus

Before Walgreens bought out Duane Reade, the intersection of Avenue J and East 15th Street in Brooklyn was home to a Walgreens and a Duane Reade store. Shortly after the purchase, Walgreens shut down the Duane Reade store, an older store that had a less visible location under elevated railway tracks. Now, independent pharmacies along Avenue J are trying to attract the business of former Duane Reade customers.

In a predominantly Orthodox Jewish neighborhood, J Drugs touts not only its services — such as free delivery — but also its ability to cater to the local community with prominently displayed Hebrew lettering on its sign.

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