RESEARCH TRIANGLE PARK, N.C. Implus Footcare last month acquired Little Hotties Warmers, a provider of hand, body and toe warmers. The acquisition comes as Implus Footcare looks to build on its current outdoor and sporting goods product offerings.
“We are delighted to add Little Hotties Warmers to our Implus brand family,” said Todd Vore, president of Implus Footcare. “The brand has shown outstanding potential, and the product is a logical fit within our company as we strive to meet the needs of outdoor enthusiasts and the everyday consumer.”
The acquisition of Little Hotties Warmers marks Implus’ fourth major brand expansion over the past two years. The company recently expanded in 2007 with the acquisition of Yaktrax, a unique line of winter traction footwear, and Sneaker Balls, a line of sports air fresheners. Implus also became the North American distribution channel for Grangers in 2008, a leading company specializing in performance care treatments for fabrics and leather.