WHITEHOUSE STATION, N.J. Claritin is teaming up with allergy sufferer and "American Idol" judge Kara DioGuardi around a video contest, Schering-Plough Consumer HealthCare, a subsidiary of Merck, announced Friday.
“For contestants on [American Idol], the hottest TV show in America, the stakes are high,” DioGuardi stated in announcing the partnership. “They're sharing their talent and giving their best, so I owe it to them to focus on their performance, not my allergies.”
Through April 20, allergy sufferers can go to www.LivingClear.com to submit a video showing what they've been enabled to do because Claritin relieves their worst allergy symptoms without drowsiness. Five finalists will win $1,000, a one-year supply of Claritin products and have their video featured on the Living Clear Web site. The grand prize winner will receive $10,000 and the chance to star in an online Claritin commercial to be debuted later this year.
Once the finalists are revealed May 6, voting on the best video will be opened to the general public.