WAYNE, N.J. — A company that specializes in "As Seen on TV" products has named a new COO.
Ron Boger, who currently serves as EVP of IdeaVillage, will take on the COO role. He will work with company founder Anand Khubani in launching new and innovative products in the mass market.
Boger is credited with bringing such products as SlimShots, Yoshi ceramic knife, Fushigi ball and Criss Angel MindFreak magic kits and tricks under the IdeaVillage banner and into the mass market.
“Ron Boger has played a pivotal role in developing IdeaVillage as a company, in product acquisition, merchandising and planning, and the nurturing of top-to-top relationships with retailers across the country,” Khubani said. “His knowledge and proven background in direct response and retail is an asset to the company and its business partners.”