Ice Breakers Cool Blasts Chews on the horizon

HERSHEY, Pa. — Hershey in a presentation last week at the 2014 Consumer Analyst Group of New York conference discussed several successes and initiatives in its international markets, which included the recent launch of its line of Hershey's Spreads and Lancaster Soft Crèmes in the United States.

The company said it plans to continue expanding in the area of product innovation with Ice Breakers Cool Blasts Chews, which are set to make a debut later this year. Hershey considers the product — a quick-dissolving chew that provides a burst of freshness — a "breakthrough" in the category. It's geared toward consumers who enjoy the experience of chewing gum, but also want a discreet way to freshen their breath.

Hershey, which currently holds a 39% share of the U.S. mint category, said this product will continue to build on it leadership position in the market.

Login or Register to post a comment.