LOS ANGELES Hyland’s launched a new thin-strip product to its lineup of pediatric cough-cold formulations called Cold Relief with Zinc 4 Kids, marking one of the first times a homeopathic product has been launched in this format.
The latest line extension adds to the company’s already extensive line of safe cough-cold remedies for kids. Hyland’s significantly expanded its 4-Kids line of homeopathic cough-cold remedies last year and supported that position in the fall with a print-ad campaign targeting 19 million parents. Adding to its Sniffles ’n Sneezes 4 Kids SKU, Hyland’s added Cold ’n Cough 4 Kids, Cough Syrup with 100% Natural Honey 4 Kids and Cold Relief with Zinc 4 Kids, all marketed to children older than 2.
Hyland’s also features a Complete Flu Care 4 Kids SKU, which is indicated to help relieve fever and chills, body aches, headache and cough and congestion.