Hy-Vee teams up with celebrity chef

Curtis Stone to be featured in chain’s television commercials, print ads and in-store marketing

WEST DES MOINES, Iowa — Supermarket chain Hy-Vee has brought in Australian-born celebrity chef Curtis Stone to develop recipes designed to put the fun in cooking at home, the company said Friday.

Stone, the host of “Top Chef Masters” on Bravo and an investor and mentor on NBC’s “America’s Next Great Restaurant,” will be featured in the chain’s television commercials, print ads and in-store marketing materials for the next two years.

“For a lot of people, putting together a great meal is the opposite of relaxing, but it doesn’t have to be that way,” Stone said. “With the right ingredients, the right tools and the right tips, everyone can make healthy, affordable meals their families will love. The recipes I’m developing for Hy-Vee are easy to prepare and serve, leaving families with more time to linger around the table and enjoy each other’s company.”

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