Hy-Vee focuses on heart health in circular

Dietitians, in-store chefs to be featured

WEST DES MOINES, Iowa — Supermarket and retail pharmacy chain Hy-Vee is marking American Heart Month in February with a special ad circular.

The chain announced Friday that the circular would contain nutrition information, shopping tips and heart-healthy recipes from Hy-Vee chefs.

The campaign also is being coordinated with the American Heart Association’s “Go Red for Women” campaign, with five female chefs appearing in the ad, each pictured preparing a heart-healthy dish, with nutritional and recipe information included. The chain also is including its 150 retail dietitians and having them work with in-store chefs to create healthy recipes.

“Dietitians have a lot of knowledge about foods that can foster health, but the chefs have that special ability to take those healthy ingredients and turn them into something delicious,” said Julie Gieseman, a dietitian at one of Hy-Vee’s West Des Moines stores.

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