DALLAS — Huggies is expanding its Little Movers diapers line with the introduction of a limited-edition item that is both fun and fashionable.
Available now through July, Huggies Little Movers Hawaiian diapers are shaped to fit to provide proven leakage protection with an added tropical twist. In addition to the diapers, limited-edition Huggies Hawaiian wipes also will offer a fun, tropical-inspired design. The diapers will be sold at select retail outlets nationwide and are available in sizes two to five.
As part of their retail debut, Huggies said that for every pack of Huggies Hawaiian diapers and wipes purchased, the Huggies Every Little Bottom program will diaper a baby in need. The launch of Hawaiian diapers and wipes also will be supported via Huggies' Facebook page, where consumers are encouraged to upload a photo of their summer-ready baby to create an animated dancing Hula Baby video. For each animation created, "liked" or shared, Huggies Every Little Bottom will diaper a baby in need for one day.
"Diapers are a basic need for all babies. Many families are often forced to cut back on basic necessities, such as food or utilities in order to provide diapers for their children," Huggies brand VP Erik Seidel said. "This summer, parents can dress their little ones in Huggies Hawaiian Diapers to be 'Cute for a Cause' no matter where they are — on summer break at home or a vacation – and contribute to the fight against diaper need."