WAUKESHA, Wis. — The Hamacher Resource Group has announced that Dave Wendland, VP and member of the owners group at Hamacher Resource Group, will be speaking to members of the American Society for Automation in Pharmacy June 27 at their 2014 Midyear conference in Palm Beach, Fla., and on July 21, will speak to independent pharmacists attending McKesson’s IdeaShare conference in Orlando, Fla.
At the ASAP conference Wendland will share the shopper profiles revealed in the 2012 research report "Independent Pharmacy Shoppers: Who, What and Why?" The research was sponsored by the Healthcare Distribution Management Association and details the five shopper types that frequent independent pharmacy. Attendees will understand the types of services that attract these shopper segments and the items that tend to be in their market basket.
At the IdeaShare Conference, Wendland will present a continuing education session, “Customer Loyalty Begins on the Outside,” as well as contribute an audio CE session for those that can’t attend in person, called “Journey to the Center of the Store.” “Customer Loyalty Begins on the Outside,” will provide pharmacists insight into the importance of their building’s exterior and curb appeal in attracting and keeping customers. “Journey to the Center of the Store” will offer tips and tricks to ensure the overall shopping experience inside the store is optimized.
For nearly 35 years, HRG has been serving independent pharmacies and the retail consumer healthcare supply chain by providing merchandising, promotion, planning, sales, and marketing services.
“HRG has deep and broad experience with the independent pharmacy channel and participating in these conferences keeps us in touch with this vital drug store segment,” Wendland stated.