WAUKESHA, Wis. — Hamacher Resource Group on Thursday announced it has been honored with two 2014 Communicator Awards for the artistic direction of client trade show support materials. HRG won an Award of Excellence for the artwork for booth-size banners, tabletop placards and signage that displayed trade ads and the promotional plan for their client, Volo Vitamins. An Award of Distinction was given for the artwork created for multiple booth-size banners, tabletop placards, a poster and countertop product displays for Aqua Maris. Both clients utilized these materials to effectively introduce their products to retail buyers at ECRM events earlier this year.
John LaGratta, president and founder of Volo Vitamins, stated, “The award is well deserved. Not only does Hamacher provide keen market knowledge and excellent sales guidance and support, they also have a talented marketing team. Their retail experience and thoughtful strategy lead to captivating visuals on our trade show pieces that were instrumental and vital to a successful ECRM show.”
“The Hamacher team has been great to work with, and did an excellent job representing and communicating the Aqua Maris brand to our target audience at the ECRM show. Both the messaging and visual impact were exactly what we were looking for to position our brand for its U.S. market launch," said Grigor Licul, director JGL North America.
“Both clients were attending their first respective ECRM shows, and while we are proud of winning these awards, we’re more thrilled that the guidance and materials we provided were integral to them having success at the shows,” commented Dave Wendland, VP HRG and member of the owners group. “It is exciting to tap into our industry experience and provide insights and support to new products entering the market that are destined to become important additions to their categories.”
The Communicator Awards is an international creative awards program honoring creative excellence for communications professionals. The 2014 Communicator Awards received more than 6,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.