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HRG exclusive workshop prepares manufacturers for successful buyer meetings

WAUKESHA, Wis. — Hamacher Resource Group is offering an interactive workshop to help manufacturers prepare effective presentations for successful buyer meetings in food, drug and mass channels, including distributors, the company announced on Wednesday. The one-day session, It’s Their Meeting, Too! How to Build Effective Product Presentations for Wholesale and Retail Buyers, will be held at HRG, Nov. 7, 2013.

Key meetings with buyers are typically a once-a-year opportunity that manufacturers need to maximize. Understanding buyer expectations, knowing what information to arm themselves with, and putting together a presentation that hits all the right notes for the specific channel being presented to requires both art and science. HRG’s 30-plus years of industry knowledge and extensive experience helping manufacturers grow their business is the foundation for the workshop. HRG also has staff with hands-on selling experience to retail and wholesale channels to provide one-on-one insight and guidance to attendees.

“If you have ever walked out of a meeting with a buyer and wondered what went wrong, this is a great way to spend a day and leverage our expertise to help ensure that it doesn’t happen again," said chief presenter and HRG vice president, Dave Wendland. "Brand, sales and marketing managers, as well as sales representatives, will leave this workshop with a custom presentation template and the in-depth knowledge to conduct a successful meeting with buyers.”

The registration deadline is Oct. 10, 2013, and the workshop is limited to 10 attendees. HRG is offering an early-bird discount of $500 to anyone that signs up by Sept. 30. Those registering by the 30th will pay $1,295 per attendee. More information about the workshop and the agenda is on HRG’s website. To register, attendees can call (800) 888-0889 and ask to speak to the workshop registrar, or email DoMoreToday@hamacher.com.

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