Hot Beauty products at NACDS Total Store Expo 2014

Kiss of Care & Color

Beiersdorf’s Nivea brand has married the benefits of Nivea moisture with sheer color to create Nivea Kiss of Care & Color. The exclusive Nivea Moisture Core Technology, which is formulated with shea butter, is wrapped in a shell of color for smooth, soft lips. It has a suggested retail price of $4.99 and comes in five shades to take beauty mavens from day to night: sheer coral, sheer pink, sheer crimson, sheer berry and sheer caramel.


ColourB4 Extra Strength

The United Kingdom’s ColourB4 has come stateside to rescue at-home hair coloring disasters. With a single application, ColourB4 promises to make salon-style hair dye removal available to everyone. It can tackle both permanent and semi-permanent hair color, and also can remove color buildup and darkened tones. After using ColourB4, your hair is ready for re-coloring. The brand recently announced English celebrity and former model Katie Price as its first global ambassador.


Toddler Training Toothpaste

Looking to help keep a baby’s first smile healthy and help instill good brushing habits early on, Tom’s of Maine has created the new natural Toddler Training Toothpaste. The toothpaste cleans tiny teeth and gums with ingredients derived solely from plants and minerals. The maker of natural personal care products said the toothpaste is safe if swallowed and fluoride-free. It also is free of gluten, propylene glycol and sodium lauryl sulfate. With a suggested retail price of $3.99, the new Toddler Training Toothpaste rounds out the company’s children’s natural oral care portfolio.


Triple Defense Sunscreen for Men

With research revealing a need among men for greater use of sunscreen, Banana Boat has developed the first Banana Boat sunscreen specifically for guys. According to a 2012 survey by the Skin Cancer Foundation, men older than 50 years are more than twice as likely as women to develop skin cancer, yet only 51% of men in the United States admitted to using sunscreen in the past 12 months. Men also were found to be less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer. Ideal for active males, Banana Boat Triple Defense Sunscreen for Men contains ActiveProtect Technology and provides heavy-duty broad spectrum UVA/UVB protection, which kicks in and stays strong when the sun’s rays are most intense.


B’iota Botanicals

B’iota Botanicals, a European brand in herbal hair and skin care solutions, has hit the U.S. market to help men and women battling weak, damaged and thinning hair. The core products for the U.S. launch are B’iota shampoos and leave-in serum, which have been clinically tested and shown to reduce hair fallout and thinning by promoting stronger, thicker, fuller hair, the company stated. B’iota Botanical Laboratories was founded in 2002 and is headquartered in Istanbul. With a recent $50 million expansion, it is now the third-largest pharmaceutical-grade cosmetics manufacturing facility in Europe.

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