Hot beauty products at NACDS Total Store Expo 2013

NACDS is hosting the inaugural Total Store Expo conference in Las Vegas from August 10 to 13. Below are some of our editors' picks of the hot beauty products at the show.

Wicked Cool!

Tom’s of Maine, a maker of natural personal care products, is targeting the tween market for the first time with its new Wicked
Cool! toothpaste.

The fluoride toothpaste features a mild mint flavor for kids who have outgrown fruit or bubblegum flavors but don’t like the strong mint flavors in many adult toothpastes. Wicked Cool! toothpaste is ADA-accepted to help prevent cavities, and it also strengthens enamel and freshens breath. Like all Tom’s toothpastes, it has no artificial dyes, sweeteners or flavors.

The new Wicked Cool! joins the company’s current toothpaste portfolio, which includes Silly Strawberry Toothpaste for children.


 HYD for Men

Bringing a prestige look and feel to the mass-market men’s grooming segment is HYD for Men.

With its sleek and sexy black packaging, HYD for Men is not only easy on the eyes but is also meant to be easy on the wallet. One of the stars of the product line up is the Razor Shield. The Razor Shield, which is now available in a smaller trial size, creates a liquid barrier to protect razor blades from the corrosive chemical reaction that dulls blades. The goal: to extend the life of the razor blade and, in turn, help users save money.

There’s also a Shave Cream and a Buffer Stick in the line. The Buffer Stick is designed to exfoliate skin and fight ingrown hairs.

Fresh Kidz

Keep it Kind has introduced to the U.S. market its new deodorant range for tweens called Fresh Kidz.

The line, which is sold in Boots in the United Kingdom, has no aluminums, no parabens and no alcohol. Looking to reach the 30 million tweens in the United States ages 8 years to 14 years, the line was developed to help tweens battle body odor yet is free from harmful chemicals.

Aside from being formulated for sensitive and younger skin, the formula promises not to stain clothing or leave marks. It provides 24-hour odor protection and is not tested on animals.

Tattoo Goo

Since 1998 Tattoo Goo’s all-natural formula has been using oils, emollients and herbal ingredients to help heal tattoos and piercings, and now the company is expanding its portfolio with the new Tattoo Goo Renew and Tattoo Goo Reveal.

The new Tattoo Goo Reveal is an exfoliating scrub to remove dead skin cells prior to applying the Renew lotion. Tattoo Renew is a color-enhancing lotion designed to help keep older tattoos vibrant. To further protect the skin, Tattoo Renew has SPF 50.

The new products join the company’s current product portfolio, which includes the Tattoo Goo Aftercare Kit.

Bee Bald Man Care Products

Looking to provide superior skin care to men without hair is Bee Bald Man Care Products.

Launched in 2011 by entrepreneur Dennis Fisher, Bee Bald is working to help folically-challenged men embrace baldness with its collection of necessities that include a cleanser, healer, moisturizer and refreshing “anytime, anywhere” wipes.

New to the collection is Bee Bald Shave, a combination shave cream/gel/lotion made with ingredients that cleanse and soften the skin, providing for an ultra quick, smooth shave, and Bee Bald Scrub, an exfoliant that deep cleans and helps prevent ingrown hairs by removing pore-clogging dirt, oils and dead skin cells.


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