Hostess goes retro

IRVING, Texas — Hostess is going "old-school cool."

For a limited time, the iconic snack cakes maker's treats, including chocolate cupcakes, Ding Dongs and Ho Hos, will tout retro packaging. Hostess also is bringing back the original banana Twinkie-filling recipe for a limited time.

As part of the promotion, consumers can receive a collectible retro Twinkie the Kid alarm clock by mailing in two UPC codes plus $4.95 shipping and handling through June 11. Visit for details.

"Hostess set the standard for timeless treats that are loved from generation to generation," said Amy Clark, director of snack marketing for Hostess. "The 'old-school cool' packaging and retro recipe Twinkies celebrate the brand's amazing history and tap into the nostalgia consumers feel with every sweet bite."

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