Hormel energizes snack category with high-protein wraps

AUSTIN, Minn. — According to global polling firm Penn Schoen Berland, 90% of teens have one snack per day and 73% consume more than one snack per day. Seeing an opportunity to provide an alternative to empty-calorie snacks, Hormel Foods today announced a new protein-based snack wrap.

Hormel Rev Wraps are made with real meat and cheese, and contain 15 g of protein or more. Rev wraps come completely assembled, making them ideal for the busy consumer on-the-go.

"With snacking now known as the fourth meal occasion, the launch of Hormel Rev wraps continues our efforts to bring a unique and convenient meat-based protein into this fast growing category," said Steven J. Venenga, VP meat products marketing at Hormel Foods. "Our consumers told us they were interested in a protein-rich snack made with real ingredients that supports their families' on-the-go lifestyle. To meet their need, we employed our expertise in meat to create this new Hormel Rev wraps product line."

Hormel Rev wraps come in single serve packages in eight varieties, including: pepperoni pizza, ham and cheese, peppered turkey, meat lovers pizza, Italian style ham, hot peppered ham, Italian style and spicy Italian style. A three pack of pepperoni pizza also is available.

Hormel Rev wraps are available in grocery stores nationwide with a suggested retail price of $1.99-$2.39 for individuals and $5.49 - $5.99 for the three-pack unit.


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