At-home color shines

Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price — thanks to several new innovations hitting the mass market. As a result, the nail color segment at mass is likely to experience continued growth.

After years of lackluster sales, nail color has, and continues to be, a shining star at mass with sales experiencing double-digit gains. Now, several manufacturers are launching at-home gel polish to further drive sales and bring the salon experience home.

Red Carpet Manicure in September launched nationwide at Ulta its at-home LED gel polish manicure and pedicure system, which offers 36 different shades of gel polish. A full system costs $57.94, or $2.90 each for 20 at-home applications.

Pacific World has developed its new SensatioNail gel polish system, which will hit the mass market as early as November on a promotional basis before rolling out on a larger scale in next year’s planogram. SensatioNail, which also works with an LED light, offers a range of 12 shades of gel polish. A starter kit, offering enough product for 10 manicures, will be priced at $50 to $60.

CCA Industries began shipping in September its new Nutra Nail Gel Perfect UV-free gel color, which is available in 12 shades for $11.99 each, which is about $3 per application.

Another innovative product making major waves in nail color is Sally Hansen’s Salon Effects, which is the No. 1 cosmetics launch in 2011 year to date.

To learn more about what nail trends are being spotted in professional nail salons, check out the new Kiss-sponsored video at


The article above is part of the DSN Category Review Series. For the complete Nail Care Buy-In Report, including extensive charts, data and more analysis, click here.

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