At-home color shines

Red Carpet Manicure’s
gel polish pro kit

Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price — thanks to several new innovations hitting the mass market. As a result, the nail color segment at mass is likely to experience continued growth.

After years of lackluster sales, nail color has, and continues to be, a shining star at mass with sales experiencing double-digit gains. Now, several manufacturers are launching at-home gel polish to further drive sales and bring the salon experience home.

Red Carpet Manicure in September launched nationwide at Ulta its at-home LED gel polish manicure and pedicure system, which offers 36 different shades of gel polish. A full system costs $57.94, or $2.90 each for 20 at-home applications.

Pacific World has developed its new SensatioNail gel polish system, which will hit the mass market as early as November on a promotional basis before rolling out on a larger scale in next year’s planogram. SensatioNail, which also works with an LED light, offers a range of 12 shades of gel polish. A starter kit, offering enough product for 10 manicures, will be priced at $50 to $60.

CCA Industries began shipping in September its new Nutra Nail Gel Perfect UV-free gel color, which is available in 12 shades for $11.99 each, which is about $3 per application.

Another innovative product making major waves in nail color is Sally Hansen’s Salon Effects, which is the No. 1 cosmetics launch in 2011 year to date.

To learn more about what nail trends are being spotted in professional nail salons, check out the new Kiss-sponsored video at


The article above is part of the DSN Category Review Series. For the complete Nail Care Buy-In Report, including extensive charts, data and more analysis, click here.

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