Holiday shoppers plan to utilize smartphones, tablets as shopping tools

Report released by Prosper Mobile Insights

WORTHINGTON, Ohio — According to a survey released last week, 61.7% of mobile users said they plan to use their smartphone or tablet for holiday shopping this year.

Most of these avid mobile holiday shoppers (60.8%) plan to use their device mostly as a “mobile mall;" in other words, purchasing products and comparing prices, Prosper Mobile Insights reported. The other 39.2% said they plan to use their device mainly as a data organizer to keep track of gift lists, budgets, sales, etc. On average, mobile holiday shoppers said they plan to make 37.9% of their holiday purchases from their device.

Of those who plan to use a smartphone or tablet for holiday shopping, the majority (56.7%) anticipates using their device mostly during the planning and research stage. As many as 40.2% planned to use their device mainly during the shopping/in-store stage while 3.1% planned to use a smartphone or tablet mostly to share their shopping experiences with others.

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