Seasonal candy generates 40% to 45% of total category sales, according to data from the National Confectioners Association. Christmas candy sales are expected to track last year’s sales, but with Easter falling early this year, NCA recommends that retailers set Easter candy as Valentine’s Day products are taken down.
Products with play value remain popular with consumers, but manufacturers say those with a “try me” feature have the strongest sell-through.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.