Hershey slated to launch Air Delight

HERSHEY, Pa. — Reviewing progress of its consumer-driven approach to core brand investment in U.S. and international markets, Hershey EVP and COO J.P. Bilbrey unveiled the latest Hershey confectionary innovation.

Air Delight will be available in the style of Hershey's Kisses and the classic Hershey's milk chocolate-style bar, according to a presentation made by Bilbrey at the annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

Hershey's unveiled its most recent product, Reese's Minis, in an unexpected debut at the Consumer Electronics Show in Las Vegas in January.

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