Hershey launches first new brand in decades

HERSHEY, Pa. — The Hershey Co. is launching the Lancaster brand in January — the first time the company has launched a new brand that’s not a brand extension or acquisition in the past 30 years. The first line to launch will be Lancaster Soft Cremes soft caramels.

Lancaster Soft Cremes will be available in three flavors — caramel, vanilla and caramel, and vanilla and raspberry — in 8-oz. bags for $3.99 and 4-oz. bags that retail for $2.49. 

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