Hershey bars to celebrate Dale Earnhardt

Hershey Co. unveiled four “collector edition” chocolate bars featuring different images of Dale Earnhardt, the seven-time NASCAR champion. The designs will be found on Hershey’s Milk Chocolate bars, Hershey’s Milk Chocolate with Almonds bar and on Kit Kat wafer bars.

The images on the candy bars will include an image of the No. 3 Chevrolet with which Earnhardt won the Daytona 500 in 1998 and Earnhardt’s signature. The company will encourage consumers to make a donation to the Dale Earnhardt Foundation through an online charity event. The bars hit the market in January and the promotion will run through May 2008. 

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