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MONTCLAIR, N.J. — Oral care brand hello has announced that it is expanding its national footprint from 7,800 stores to more than 18,000 stores across the United States by the end of September.
The brand, currently found in Walgreens, Duane Reade and select Target stores, will increase its presence with distribution in Kroger —including its Ralphs and Fred Meyer divisions — Hy-Vee, Ahold USA's Stop & Shop and Giant retail banners, and other retailers, with more to follow.
"Hello is excited to count as friends some of the biggest, best and most progressive retailers in the country," stated Craig Dubitsky, founder and CEO of Hello Products. "When we first launched hello, we set out to present the friendlier side of oral care. This brand, its products and its friendly mission are really starting to resonate with people who are looking for ways to elevate their daily hygiene routines. We are beyond excited to work with these incredible retailers to help reinvent the category, and make consumers insanely happy in the process."
Hello's initial product lineup — toothpastes, mouthwashes, breath sprays and toothbrushes — entered the market in March at Walgreens and Duane Reade stores. The brand quickly added a select number of Target stores, followed by e-commerce destinations drugstore.com, soap.com and vine.com.
Shoppers looking for hello will now find it in Kroger, Ralph's, Fred Meyer, Hy-Vee, Stop & Shop, Giant and several other retail banners across the country. The distribution of products will vary by store.
When hello launched, Dubitsky and his team sought to change consumer sentiment regarding oral care and disrupt the $30 billion global category by bringing design and sensory experiences to the forefront. Hello's initial product offerings feature distinctive designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and are available in four flavors: Supermint, Mojito Mint, Pink Grapefruit Mint and Sweet Cinnamint.
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