ENGLEWOOD CLIFFS, N.J. Mayonnaise brands Hellmann's and Best Foods are launching the "Real Food Project," a nationwide initiative created to identify everyday dinner dilemmas. The mission: To help Americans eat more real Ffood –– one great-tasting meal at a time.
The campaign, which kicks off on Wednesday, features celebrity chef Bobby Flay and actress and aspiring "Real Food" mom Lori Loughlin unveil the "Real Food Project" on Hellmanns.com, a comprehensive online resource offering tips and ideas on how to create real meals. Additionally, "The Real Food Project" features a series of entertaining how-to tutorials –– starring Flay –– to give parents the tools and techniques to prepare great-tasting, at-home meals for their families.
"The 'Real Food Project' is a bold initiative. The centerpiece is our Web site, which is a resource that provides moms with the tools and inspiration she needs to create simple, delicious, real food her family will love," said Jamey Fish, Hellmann's and Best Foods senior brand manager.