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Heineken rolls out new 'Star Bottle' nationwide with TV commercial, marketing campaign

NEW YORK — Heineken will debut its new television commercial, "Deja Vu," on the company's YouTube and Facebook channels March 8, as the brand ushers in the redesigned "Star Bottle" across the United States. Paired with a multi-layered campaign themed "Arrive Big," the creative will begin appearing on targeted television programming on March 11.

"This spot marks a pivotal milestone for the Heineken brand, as we build on the success of the 'Legends' advertising campaign and officially introduce the U.S. to our new Star Bottle," said Colin Westcott-Pitt, Vice President, Heineken. "Our priority is to 'break the mold' in beer marketing with cinematic, sophisticated ads that feature our 'Man of the World,' a progressive, cultured guy, who is inventive in any situation."

"Deja Vu" follows the story of a man traveling the world, visiting bars and clubs of Ho Chi Minh City in Vietnam, then Lagos, Nigeria, before finally arriving in New York City, where he finally gets his hands on the Heineken Star Bottle.

The new Star Bottle is taller, sleeker and currently available in 170 markets around the world and is being rolled-out nationally in the US.

As a part of the "Arrive Big" platform, Heineken will give one lucky consumer the opportunity to tell their story and make a big arrival of their own. Additional details on the "Arrive Big" campaign will be released in late March, the company stated.

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