Health Mart unveils new line of private-label products

Diabetes products part of initial launch

SAN FRANCISCO — Health Mart on Tuesday officially unveiled its Health Mart brand, a new line of private-label, over-the-counter products that will help place the Health Mart banner in America's medicine cabinets.

The Health Mart private label will launch with diabetes products to coincide with National Diabetes Month.

“Health Mart pharmacies continue to be recognized by consumers as healthcare leaders; this is most recently exemplified by the franchise ranking highest in overall customer satisfaction among chain drug stores in the J.D. Power National Pharmacy Study,” stated Brian Tyler, president of McKesson U.S. Pharmaceutical. “The Health Mart private label will help our Health Mart pharmacists advance their relationships with customers with an affordable, high-quality line of over-the-counter health products.”

The distinctive Health Mart private-label package design features a white lab coat combined with the iconic mortar and pestle to reinforce the promise of personalized patient care that Health Mart customers receive.

Additional healthcare categories will be added regularly, with smoking-cessation and analgesics products scheduled to launch in January. The Health Mart private label will grow to include products for upper respiratory, baby care, first aid, personal diagnostics, skin care, vitamins, incontinence, eye and ear care, and digestive health categories.

According to Nielsen, private-label products are growing faster than branded products across most over-the-counter categories, with sales increasing 7% over the past year. Items for the Health Mart private label were selected through a careful analysis of the best-performing products as preferred by consumers. The new line provides Health Mart pharmacies the ability to offer high-quality products at retail prices as much as 20% to 40% less than national-brand varieties.

Interested in this topic? Sign up for our weekly Retail Health Provider e-newsletter.

Login or Register to post a comment.